Bengaluru: LeapScholar, South Asia’s largest end-to-end study abroad platform today unveiled its first ever brand campaign titled ‘Application Se Destination Tak.’ The digital campaign consists of three brand films, based on real stories that celebrate the endearing relationship between LeapScholar counsellors and their students. The remaining two brand films will be unveiled in the subsequent days.
Conceptualized by Wondrlab India, the first film launched today shows an IELTS training expert congratulating a student on her high score, while simultaneously working out on a treadmill and eating chocolate. In a humorous take, the trainer explains how students show their love and gratitude by gifting exotic chocolates, which ends up making him work out more. He ends by cheekily requesting the students to thank him for their high IELTS scores, but this time only with sugar-free chocolates.
Commenting on the brand campaign, Vaibhav Singh, Co-Founder of LeapScholar shared, “Our students write to us daily with their feedback on our services, and every testimonial has a personal journey to share. LeapScholar helped over 175,000 students move abroad in the past 12months. The films are inspired by real stories of our trainers, counsellors, and visa experts, who are overwhelmingly showered with love from the students whom they’ve helped take a flight to their dream universities.”
The campaign ‘Application Se Destination Tak’ through these brand films shows the study abroad journey from a mentor/counsellor’s point of view. From shortlisting colleges to preparing applications, visa assistance, IELTS training and so on, LeapScholar’s expert counsellors and mentors are part of every step in an aspirant’s path to their dream university. In the past year, over 1 lakh students have shared testimonials on LeapScholar educators, counsellors and visa experts who have helped them achieve their study abroad dreams. Inspired by this, LeapScholar wanted to capture a humorous and wholesome take on the bond created between a counsellor and their student. Each film showcases the gratitude students express to their mentors as they secure admission to their desired universities.
Amit Akali, Cofounder and CCO of Wondrlab India shared, “We needed to establish credibility and trust for the services LeapScholar provides. While testimonials are the best way to do that, we decided to approach them a bit differently. Instead of getting students’ testimonials and experiences, we got LeapScholar counsellors to share their success stories. Each film is centred around the love they have received from their students, who have taken the leap with them. It highlights their valuable contribution in the student's journey from application to destination, very light heartedly.”
Directed by Jeet Lohia, the first brand film of ‘Application Se Destination Tak’ campaign released today on all social media platforms of LeapScholar including YouTube, Facebook, Instagram and LinkedIn.